Personal data compliance simplified

Are you looking for an easy and compliant way to manage personal data and marketing preferences for your organisation? Want to reduce the cost of information requests and audits whilst increasing opt-in conversion rates for your marketing channels?

Yes, tell me more

Syrenis Cassie

Trusted by leading organisations worldwide

  • Syrenis software is trusted by the NSPCC
  • Syrenis software is trusted by Xerox
  • Syrenis preference management software is trusted by the Woodland Trust
  • Syrenis software is trusted by Dennis Publishing

Introducing Cassie, formerly known as Preference Centre

Seamless, global data compliance

As legislation catches up with technology, we've seen GDPR, PECR, Privacy Shield and other legislation come into play. Protecting the data rights of individuals under these frameworks can be complicated for businesses if they don't have the right tools in place.

Syrenis Cassie makes it easy to manage the personal and preference data of your leads, customers, staff and other stakeholders.

It's a central, secure cloud-based personal information management platform to help you manage contact data and marketing preferences across multiple brands and territories.

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Syrenis Cassie allows management of personal data globally

Optimise for the most effective acquisition and retention

Build trust by showing your contacts that you understand their needs and that you value their privacy. Create journeys tailored to individuals with granular options for contact preferences.

Cassie has a suite of optimisation tools to enable marketing teams to view and segment based on marketing preferences, and to test and optimise consent messaging. See what's working best to drive maximum opt-in rates.

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Create more positive customer experiences

Integrate easily with the platforms you already use

No one likes complexity or disruption. That’s why we’ve designed our personal information management software to integrate easily with your current systems and CRM platforms.

This means that you can maintain a single personal data and consent management system, regardless of future switches to other functional platforms within your business. Implementing a new CRM? No problem: it can plug right in.

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Integrate easily with the platforms you already use
Chris Field of Harte Hanks

"Syrenis implemented our vision for managing transparency and choice with a complete appreciation of the operational, compliance and technical requirements associated with processing personal data for business, advertising and marketing purposes.”

Chris Field

Corporate Privacy Director, Harte Hanks

Ready to simplify your personal data and marketing permissions compliance?

To gain a full appreciation of how Cassie can deliver best practice compliance and improve contact experiences for your business, we offer full product demonstrations.

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